PPC Services
What is PPC?
PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay £3 for a click, but the click results in a £300 sale, then you’ve made a hefty profit.
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
Why do you need PPC management?
Working with a PPC company is more important than ever to allow your company to compete in the ever-changing and growing online marketplace. Our experts have a wide range and depth of experience in all types of search and paid social advertising to help you gain visibility and generate conversions from the platforms that matter the most to your business.
Pay-per-click advertising (PPC) is an effective way of driving customers to your website - as the name suggests, you pay each time someone clicks on one of your ads from a search engine (eg. Google) and arrives at your website.
It can quickly drive relevant traffic - people searching for your product or service - to your site and can help to bridge gaps that your website isn’t being seen for in organic search results.
If your main measure of success is brand awareness, PPC is particularly advantageous. Regardless of what actions users take once they see your ad, they will still be made aware of your brand. If you want to increase revenue then PPC can still be effective, providing you have a good quality website.
